What started as a side project testing interface ideas
Started working on mobile app design in 2024 after noticing a gap between what clients requested and what users needed. Spent the first months testing prototypes with small user groups, learning which patterns worked and which created confusion.
Built a process around rapid iteration and real user feedback. Every design decision gets tested before moving to development. This approach helps catch usability issues early when they're easier to fix.
Testing with real users reveals problems no design review can catch
Research first
Analyze how target users interact with similar apps, identify common pain points, map expected behaviors before sketching interfaces.
Prototype quickly
Build interactive mockups that simulate core flows, test with users in their natural context, iterate based on observed friction.
Measure outcomes
Track completion rates, time on task, error frequency to validate design decisions with quantifiable data rather than assumptions.